Key Facts:
- founded in 2011 with intention on connecting brands, retailers and consumers through mobile
- "replaces couponing with fun game-like interactions giving consumers what they actually want: offers redeemable in all major retailers and real cash rewards instead of credit or points."
- provides brands a platform to reach consumers through mobile while tailoring its presence to optimize a campaign in real-time; Ibotta can create campaigns for brands as well
- ibotta.com